Integrated campaign
Role: Creative Director
Yahoo, in-house

In 2020, ninety-six percent of people knew of Yahoo, but didn’t consider using Yahoo — they didn’t know what Yahoo was anymore or what it could do for them. So we partnered with award-winning docu filmmaker Floyd Russ to tell stories of real Yahoo users whose unique passions come alive daily, thanks to Yahoo. The campaign ran on OTT, display, and even Juju got in on the social side, creating lift in searches for Yahoo as well as in new visitors.